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Presenter: Cecil Bullard, Founder & CEO, The Institute for Automotive Business Excellence In the competitive world of independent auto repair, every decision plays a pivotal role in shaping your shop’s financial health and long-term success. One of the most significant—but often overlooked—opportunities for increasing profitability lies in parts markup. Unfortunately, many repair shops leave tens of thousands of dollars on the table every year due to inefficient markup practices. This webinar will provide actionable insights on how to optimize your parts margin, boost profitability, and position your shop for sustainable growth. Join us for this comprehensive session where Cecil J. Bullard, a renowned expert in the automotive industry, will walk you through the importance of parts markup, share real-world strategies, and help you implement a system that ensures maximum profit for your business. As the Founder and CEO of The Institute for Automotive Business Excellence, Bullard brings decades of experience and a deep understanding of how parts pricing impacts shop profitability.